Regional Marketing Manager NA

Poclain Hydraulics | Sturtavant, WI

Posted Date 4/03/2024
The ideal Marketing Manager will provide insight into global trends in the North American Off-Highway Mobile Transmissions markets, providing tools and resources to a global sales team and supporting strategic business planning initiatives.
Support to North American Program
  • Five-year forecast and Strategic Business Planning
  • Collects market trends from Industry associations (AEM; NFPA)
  • Defines “accessible sandbox” for Poclain (requires knowledge of our competitors positions for main markets)
  • Defines regional business strategy with the NA Site Director / Program Manager
  • Contributes to the execution of business plan by co-steering with sales management the yearly commercial action plan
Worldwide Market Responsibility
  • For two of our Focus Markets - Combine and Skid Steer Markets
  • Includes international travel to visit key customers and tradeshows related to these markets
  • Improves adequate offering to Main Customer Requirements; Account based Marketing with Key Accounts
  • Produces arguments about our unique selling points in these markets
  • Defines so called “reference offers” for these two markets (turn-key, entry level solutions to get a foot in the door)
  • Monitors pricing levels and pricing drivers
  • Provides feedback to product portfolio managers and system engineering about our pain points; gaps and product improvement ideas
US Distribution Marketing Management
  • Make doing business with US distributors easier
  • Leverage digital tools for e-Business
  • Manage price lists for distribution
  • Product Marketing social networks
  • Organizes CONEXPO together with corporate communication department and US sales; impacts main messages at the show
  • Attends main US tradeshows and supports partners that may attend these shows (eg distributors)
  • Produces article for Website, Poclain Magazine and Social networks related to Product Marketing
Support to Group Marketing
  • Support Global PPM’s and Market Managers when they come to the USA, providing feedback about NA market
  • Attend Corporate Marketing Meetings at HQ in France (twice a year)
Support to US Sales
  • Ensures Salesforce is well equipped with sales supports tools and pricing
  • Establishes strong connections with the sales team
  • Bachelor’s Degree required, Engineering Degree a plus but not required
  • 5 years industrial marketing experience
  • 5-Year Forecast and Business Strategic Planning experience
Work for an organization with a proven track record of success with aggressive, realistic growth plans!  Be an instrumental component to the growth strategy!  Poclain has consistently produced strong performance results with continued growth plans. Recent multi-million investment in the US facility.
  • Poclain Hydraulics is an independent industrial company specialized in the design, manufacture and sales of hydrostatic transmissions.  Our company vision is based on four values:
  • Our independence which is guaranteed by the stability of our family ownership and the quick reactions of our management.
  • Our capacity for innovation which enables the company to make major advances in its business. Over 6 % of sales is invested in R & D.
  • Our international strategy, the source of our growth, thanks to investment in emerging markets and to reinforcing our dedication to environmental development.
  • Our reliance on the diversity of our people in strengthening our position as a world leader and improving our performance in a lasting manner
What We Offer:
  • Highly Competitive & Comprehensive Benefits (Medical/Dental/Vision)
  • Life Insurance & Disability
  • 401k Match 5% (company contributions immediately vested)
  • Profit Sharing historically over 5%
  • 12 Paid Holidays
  • Paid Plant Shutdown Christmas to New Years
  • Tuition Reimbursement
  • Strong Teamwork Culture
  • Career Advancement Opportunities
  • International Travel & Career Opportunities
  • State of the Art Facilities with recent Plant Expansion
Employment Type

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